June 12, 2012

Tips for Farmers’ Marketing

(excerpt from Healthy Starts Here!)


It’s the most wonderful time of the year!

Farmer’s Market season is full swing and come hell or high water I leap out of bed Tuesday mornings, sans make-up with my trusty reusable bags or bundle buggy and sprint across the lawn to discover the week’s treasures.

I am there rain or shine with my change purse, shopping, chatting, learning what’s coming into season and getting ideas on how to cook some unusual fruit or vegetable. It’s like going to Foodie Disneyworld – no rides, but thrills nonetheless.

Sometimes I play Plan Your Dinner Party around what’s available, other times I just let the smells and sights dictate the entire week’s menus.

One of the best parts about buying local just-picked produce is because it’s so incredibly fresh, it tastes amazing, is more nutrient dense, and it lasts longer in your fridge.

If you are a newbie to shopping at a farmers’ market here are some tips to help you navigate the Playland.


Before you leave home:

  • Pack a cooler and a cold source – those just picked strawberries will become smoosh if you don’t take care of them on the way home.


Don't smoosh my strawberries!

Don’t smoosh my strawberries! Picture taken at the East York Farmers Market.

  • Bring small change and small bills – don’t expect a farmer to be thrilled as he’s giving you change for a twenty when you only spent fifty cents on some radishes.


  • Pack your own bags – embracing a farmers’ market isn’t just about the freshness and flavours of homegrown, it’s also about keeping our environment green, put your money where your mouth is and bring your own bags.


  • A buggy, wagon, or a teenager, are all great to bring with you, for the heavy stuff. Sure the teen may grumble, but after the first whiff of a cinnamon bun from the bake shop vendor, they’ll be putty in your hands.


  • Arrive early to avoid disappointment. Last year I missed the first crop of asparagus the one morning I slept in.


When you arrive:

  • Take a walk-about before you get caught up in farmers’ market flurry. Circle the market to see what’s available, what looks fantastic, and who has the best price.


This year we have a mushroom grower at the market! bought them last, didn't want to squish these delicate babies.

For the past 2 years the East York Farmers Market  has a mushroom grower.

  • Buy the heavy stuff first – that way you won’t squash the tomatoes when you put your Hubbard squash on top.


  • Experiment with fruits and veggies you have never tried; the farmers are only too happy to share a recipe or cooking tip. Ever tried zucchini blossoms?  They are great sautéd with some oil and garlic.


Zucchini blossoms.

Zucchini blossoms.

  • Become a regular and get to know your farmers. I love chatting with my heirloom tomato guy from Thiessen Farms, Jordan Station, Ontario. Ron knows his tomatoes! The day those heirloom tomatoes appear I am in tomato heaven. Like all real farmers he knows about the variety he’s selling, tips on storage, handling, and serving ideas.


Tomato plants

Tomato plants

  • For the past two years, because of encouragement and some tips from Frankie Ferragine from BT Toronto, I’ve been growing heirlooms tomatoes that I bought from Ron. With the addition of mushroom manure and the egg shells I saved all winter my soil is a healthy mix of yummy stuff plants love including the calcium from the egg shells.
so far so good.....

so far so good…..


It’s always a sad day when the farmers packed up their treasures and headed home for the winter, until I discovered local all-season markets. In Toronto we have St Lawrence Market and my new favourite community Market – the Wychwood Barns. Then it’s seasonal produce all winter long. Lucky Vancourites have Granville Market all year long, but then they don’t really have winter do they?

2 Comments on “Tips for Farmers’ Marketing

jennalee farms
June 12, 2013 at 9:20 pm

Nice to see people appreciate the produce that we as farmers grow one of my highlights of the summer is seeing all of our customers coming back for another season .

June 13, 2013 at 7:27 am

One of the perks of farmers marketing is getting to know the farmers – glad you like it too, from the other side of the table 🙂
Peace, love and fiber,


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